Bitly
Customer Stories
More meetings, better prospects boost Bitly’s conversions across the board
Read Time: 3 minutes
Bitly’s sales development team sets meetings for account executives who then deal directly with customers to close deals. But the company’s rapid growth exposed an inefficient process. Calendly simplified scheduling and improved communication between teams.
100% increase
in demos scheduled by outbound SDRs
40% increase
in sales qualified opportunities through website
Nearly 90%
of sales meetings scheduled with Calendly
The challenge
Scaling the sales process
Bitly’s link management platform helps brands measure online marketing efforts. With thousands of inbound leads coming in from across the world every month, business was booming. When Dave Rotholz, head of the company’s east coast sales team, saw that first contact with clients still depended on phone calls, he knew there had to be a better way.
Varied time zones are a challenge to connecting by phone, and cycles of missed calls are often more frustrating than fruitful. Increased interest in Bitly’s product already meant hefty call volume flowing through the sales channels. The last thing account executives (AE) needed was more phone traffic.
At Bitly, inbound SDRs reach out to warm leads who have submitted a web form requesting a meeting, outbound SDRs find new business opportunities through cold calling and email, while AEs take the baton from SDRs to close deals and manage active sales cycles. As the company grew, it became more difficult to keep everybody on the same page.
Dave needed something to improve communication and efficiency, so AEs could focus on closing business with the most qualified potential clients.